Instagram Insights help you learn more about your followers and the people you reach with your business on Instagram.
You’ll find insights such as gender, age range, and the location of your followers and also be able to track which posts and stories your audience sees and engages with the most.
To ensure brands hit the right audience, analytics plays an important role. Most brands require Influencers to provide such information for transparency as well as to track the progress of their campaign.
Before you begin, make sure that your account is turned to a Business Profile. Here are some steps to finding your stats for your content!